Emva kokuphunyezwa komgaqo-nkqubo omtsha womntwana wesibini, kulindeleke ukuba kwi-2018, iintsana ezisanda kuzalwa zelizwe kulindeleke ukuba zidlule kwi-20 yezigidi.Ngokutsho kwe "Data Insight Report" enikezelwa ngu-Avery Consulting, ukukhulelwa kwe-China kunye neshishini leentsana kulindeleke ukuba lidlule i-2 trillion yuan ngo-2017. Kodwa ingxaki kukuba le marike sele igcwele ixesha elide.Ukuzabalaza kweempawu ezindala, kunye nokujongana nenani elikhulu "labatshabalalisi" abatsha, i-melee, engenakuphepheka.Kwingxaki enjalo, apho ekugqibeleni amathuba okhuphiswano?
I-trave guru i-Trout yakha yachaza ngokucacileyo umongo "wokhuphiswano lwe-brand": "Igama lokwenyani ligama okanye isimboli engqondweni yomthengi emele udidi oluthile. Ludidi, hayi uphawu, oludlala indima ephambili. kwingqondo yomthengi; uphawu lwenzelwe ukuvakalisa udidi. Ii-arhente zentengiso kunye nabarhwebi bamashishini, ngokubanzi, bagxininisa kakhulu ingqikelelo 'yokunyaniseka kwebrendi', nto leyo eneneni ilahlekisayo ngokwayo."
Ngapha koko, iibrendi eziya kuqina ngoku kwaye zigqame kwishishini likamama nosana ngokusisiseko "zahlulahlula iindidi ezintsha okanye ukucacisa kwakhona iindidi" njengempumelelo yomlingo, ukubonelela abathengi "ngexabiso elitsha kudidi".Kwaye i-brand "Beilaikang" inika umzekelo omhle wokuphefumlelwa ukuguqulwa kwamashishini emveli.
I-Beilaikang yenza isigqibo esiqinisekileyo sokuphinda izalisekise isicwangciso sayo sokubeka uphawu ebusweni bemeko yokhuphiswano olunzima.Okokuqala, badibanisa imikhosi kunye neengcali zokubelekisa ezivela e-US, eJapan, eHong Kong naseShanghai ukuchaza ngokucacileyo igama elithi "ukubeletha" njengegama eliqhelekileyo: "abasetyhini kwiiveki ezisibhozo ngaphambi kweeveki ezisibhozo emva kokuzalwa komntwana."Oku kukhokelele kuphuhliso lothotho lwezinto ezintsha;Ukongeza, i-Beilaikang idibanisa amaziko oomama kunye neentsana agunyazisiweyo ali-172 kwaye isebenzisa inombolo kawonkewonke ye-WeChat kunye ne-APP ukwenza ngokuthe ngcembe ukudibana kweengcali ze-intanethi kunye neqonga lenkxaso yoomama.
Esi sigqibo siphumeleleyo senze i-Beilaikang enye yeenkokeli kwishishini lomama nosana e-China kwaye ibonise ukuba "icandelo elitsha lemarike / inkcazo yecandelo elitsha / ukuphumelela kwemveliso entsha" ezisa ixabiso elitsha kubathengi imfihlelo yokuphumelela ukhuphiswano.
Ixesha lokuposa: Mar-10-2022